Brooke Shields launches a hair line dedicated to the over 40s and 50s and the changes associated with menopause (2024)

The necessary premise of this piece is that when the film was released at the cinema in 1980 Blue Lagoonevery woman on the face of the planet dreamed of possessing the sky blue eyes of Brooke Shieldsand even more her thick, long, shiny brown hair. Let's jump forward in time and stop at the time of the pandemic: during the months of stoppage due to Covid, Brooke Shields started chatting online with women over 40 from all over the world, like her in search of answers and comfort in an undoubtedly dark and complicated period. The Hollywood actress therefore decided to found a real online pink community, launching the Beginning Is Now account on Instagram. The next step? Create a beauty line aimed at this target demographic. Brooke Shields, who will turn 59 on May 31, she realized how receptive the group of women over 40 was. Hence the choice to dedicate his to them brand new range of haircare products. As the magazine reports WWDthe brand is called Commence and includes anti-aging hair care formulas. Here are the key details to know.

Brooke Shields and the line of haircare products for the over 40s

In recent times Brooke Shields gave his testimony woman in menopauserecounting in several interviews the difficulties experienced in this phase, starting from the sense of disorientation due to the first physical changes. Very careful about her physical appearanceas befits an actress who became famous when she was still a child (and has remained in the spotlight ever since), Brooke Shields knows from personal experience that not only does the skin age, but also the hair. It seems trivial, but there are not yet so many brands with specific anti-aging lines for “senior” hair. Launching in June, Brooke Shields' Commence brand will include specific anti-thinning productsreferences for the well-being of the scalp and other anti-aging formulations to overcome the loss of collagen (at the level of hair and skin). Meanwhile Brooke Shields has decided to make its Beginning Is Now platform even bigger and more structuredaiming to quickly become a community for all women over 40 eager to discuss every type of topic, from beauty to psychology, from sex to fitness.

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